Why Integrated Care matters
A practical guide to Integrated Care for commissioners, system leaders and provider executives. Learn the governance, evidence and delivery steps that improve outcomes and reduce risk. Strategic decisions in healthcare are strongest when they combine population data, operational insight, workforce reality and genuine stakeholder engagement.
Understanding Advanced Techniques for Integrated Care across the NHS
The Provider Selection Regime (PSR) replaced the previous NHS procurement rules in January 2024, introducing new decision-making processes for awarding healthcare contracts. Unlike the previous Procurement, Patient Choice and Competition Regulations, the PSR provides commissioners with greater flexibility — including direct award options where continuity of care, patient safety or service integration justify it. However, the regime also requires commissioners to demonstrate transparent decision-making and to consider whether competitive tendering would better serve patients.
Providers need to understand the three PSR decision-making processes: Direct Award Process A (for services where there is only one capable provider), Direct Award Process B (for services meeting specific criteria around continuity and integration), and the Most Suitable Provider process which involves competitive evaluation. Each route has different evidence requirements and timelines.
The PSR also introduces new requirements around stakeholder engagement. Commissioners must demonstrate that they have considered patient views, provider feedback and clinical input when making award decisions. Providers who engage proactively with commissioners — sharing outcome data, innovation proposals and partnership plans — are better positioned regardless of which award route is used.
The current landscape
Virtual wards and hospital-at-home models represent a significant opportunity for systems to reduce acute bed pressure while improving patient experience. However, successful implementation requires careful workforce planning, robust clinical governance, reliable digital infrastructure, and clear escalation protocols for patients whose condition deteriorates at home.
The NHS is navigating a period of significant structural change. Integrated Care Boards (ICBs) are still maturing, provider collaboratives are evolving, and the government's 10 Year Health Plan signals a shift towards neighbourhood-based services, prevention and digital-first models. For providers, understanding how these changes affect commissioning intentions — and positioning early — is a competitive advantage.
What organisations need to know
This article focuses on Advanced Techniques for Integrated Care across the NHS and the wider priorities around Integrated Care, Healthcare Strategy, NHS, healthcare strategy, best practice. The strongest organisations do not treat this as a stand-alone exercise — they connect governance, workforce, communication and evidence so leaders can make decisions quickly and confidently.
Commissioners, system leaders and provider executives should consider these questions before proceeding:
- How will you measure whether the strategy is delivering the intended outcomes?
- What stakeholder engagement have you done, and how has it shaped the proposal?
- What does local population health data tell you about unmet need and service gaps?
Practical checklist
Getting Integrated Care right requires structured preparation and disciplined follow-through:
- Ground strategic proposals in local population health data and service utilisation evidence
- Test assumptions about workforce availability, estates capacity and digital infrastructure
- Engage clinicians, patients and partner organisations in shaping the strategic direction
- Translate Integrated Care into named actions, owners and realistic deadlines
- Keep evidence, decisions and outcomes in one place so future assurance, inspection or procurement activity is easier to manage
Evidence you should have ready
Organisations with strong evidence bases consistently perform better in healthcare strategy activities. Key evidence includes:
- Financial modelling covering investment, running costs and expected savings or efficiencies
- Stakeholder engagement reports documenting input from clinicians, patients and partners
- Population health data including deprivation indices, disease prevalence and service utilisation
Governance considerations
Strong governance underpins successful delivery. For Integrated Care, this means:
- Benefits tracking from the outset, not added retrospectively after implementation
- A clear decision-making framework with named accountable officers
Common mistakes to avoid
Based on our experience working with commissioners, system leaders and provider executives, these are the most frequent errors:
- Designing strategy in isolation from operational delivery realities
- Relying on national policy direction without translating it to the local context
- Producing strategy documents without clear implementation timelines or accountability
Avoiding these pitfalls requires leadership commitment, clear accountability and a willingness to seek independent review when internal perspectives may be limited.
How CPGB Ltd can help
We support commissioners, system leaders and provider executives with strategic advisory, options appraisal, business case development and stakeholder engagement. Our team combines frontline health and social care experience with practical consultancy so recommendations are proportionate, evidence-led and built for real delivery.
With over 100 years of combined NHS experience and a track record that includes contracts worth over £200 million, investigations across 50+ NHS trusts and 40+ CQC improvements achieved, we bring both credibility and practical expertise to every engagement.
Contact us to discuss Integrated Care and the wider priorities around Healthcare Strategy, NHS, healthcare strategy, best practice.